If you have ever seen a good website, it is important that you know it is a combination of a number of elements in design, navigation, content and the functionality of the site Today, having a business website has become the center of attention in an era where people heavily rely on the internet for information. For this reason, your website needs to be as friendly as possible to your target audience. Your site needs to be intuitive, engaging and not overly complicated. Below are some of the important tips to make your website more user-friendly and improve your business’s performance and boost the sales.
Ignoring a professional website is no longer an option in this digitalized age. If you have a business website, you expect you’re a target audience to flood on it every day. The question now is, is the website user-friendly? Well if it is not, then the following tips will help you in improving the user’s experience on your website.
- Comprehensive Readable Content
Content will always be king. This is because to convince your audience, you need content on your website. If you can deliver content that is fresh, readable and interactive, then you will be on your way to making your site friendlier to the user.
Always Make your Content Easy To Scan
We are not talking about the technical scanning with a scanner; it is about scanning with your eyes. Internet users will always skim through content on a site and not read every word you have written. This means that you need to keep the paragraphs at minimum length. You can adopt the newspaper column formatting as it makes scanning easier. Use paragraphs, bullets, lists, headings and subheadings properly to help in breaking text and making it easy for the audience to get the important points with ease. You can also add images to break the monotony of text blocks.
Color Schemes To bring Contrast
It is very important that you find the balance between the website background and the content. It is a basic task but among the most important. If there is no contrast, it might be a bit difficult to read the content. When selecting your color schemes, make sure your content is visible. Special attention should be given to colors on black backgrounds because they are the most difficult to read.
It Is a Good Idea To Have White Space
If you would like to highlight elements and make them prominent, you might want to consider the use of white space. Crowded pages can lead to users not finding the essentials. White space will work positively towards giving the content space required to breath. According to web design trends, it is not extravagant to have lots of white space since it makes your design cleaner and less cluttered.
Choose your Fonts Carefully
There are elaborate styles that appear enticing but they are not necessarily easy to read. Choosing readability over style is one of the most important decisions you will make. In print, serif fonts are widely accepted while San serif fonts are recommended for online purposes. If you select many different fonts, then your content might be difficult to scan. It is important that you highlight links and keywords to make them stand out.
Avoid Broken Links
Broken links on the content will confuse users and make the site appear unprofessional. These links have a negative impression and will negatively affect the credibility of your content. This means that you should check all your links before launching the site of posting the content. Double check and triple check if you want just to make sure the links are working. You should have another eye looking at your site for broken links and always go through the site.
- Work On Your Navigation
Making sure that your navigation is clutter free is among the best things you can do for your website. Make sure your menu is not full of items because this just complicates the navigation. Simplified navigation is effective and improves the browsing experience. The following are some of the ways you can use to improve your site’s navigation:
Start With Cleaning Your Layout
If your website has a confusing layout, it might be among the reasons your business is losing customers. Making sure the navigation is simple for your users will help a great deal in keeping the visitors on the site. The most important pages such as About Us and Contact Us should be highlighted to make them easily visible. If you want to use layers for different categories, make sure everything is organized and clean. This will give users an easy time to navigate.
Place The Navigation Strategically
The navigation carries options your users will be looking for, to make it easy for them to navigate, place it in a strategic position. The best place is on the top or left hand side. Just ensure that regardless of the device used, the navigation appears above the fold.
Do Not Forget About the Site Map
Site maps are not only important for search engines; they are very useful just in case the user wants to find a particular page on the website. If you give the user a map they can use, your website will appear friendlier to them.
Search Bars Do The Trick
It is a good idea to have a search bar on your site. This is because it will greatly help them in finding what they need many times faster than without the search functionality. On your end, you will get information on what people are searching for money on your site and this will help you make some changes to improve their experience.
Stay Away From Acronyms and Abbreviations
Avoid abbreviations and acronyms in titles as much as you can unless they are obvious. It is easy to confuse the customer and spoil their experience if they do not know exactly what the acronyms and abbreviations stand for. Just use common words such as ‘home, offers, contact us, support and blog’ to make things easy for the users for find the important pages on your website.
- Speed Really Matters
Time is an important factor and people will never have enough of it. When a visitor lands on your website, they want things to work as fast as they can so that they can move to other important things in their life. This means that it is quite easy for them to get really impatient. To avoid frustrating them, you MUST work on the website’s load time. To keep the visitor on the site, make sure it is loading within 4 to 6 seconds. Anything longer than this will be detrimental to your website. Faster load time will keep your visitors on the site and lower speeds will send them to a different websites which probably belong to your competitors. The speed will affect your traffic and your website ranking which will further affect your traffic. When Google looks at your site, one of the important things it focuses on is speed, so Speed up your loading time.
Avoid Large Files
It is very important to avoid large photos, videos, flash and any other large files. These things might seem like they are making your website appear amazing but they will actually slow it down and increase the clutter. Before you rush to add all these heavy files, think about the speed and loading time.
Use Compressed Files
If your website has many images, you might want to use them in compressed form. This will reduce the heaviness that will affect the loading time. Make sure you resize the images before you upload them. To be on the safe side, avoid resizing through height and width, use Photoshop instead. This is because Photoshop will resize the image without losing the quality and this is valuable for a website.
It is obvious that with time, some pages can be altered or become outdated. This results in external links pointing to some old pages. The most important thing is to make sure that the users are getting a good experience and this starts with avoiding external redirects and only sticking to internal redirects that will not disappoint. Always check whether the links are working properly once in a while.
These tips are geared towards making a website friendly to the audience. They will also improve functionality can be great elements in the success of the website and business. You just have to make sure that you do everything carefully and take your time. Being in a hurry might give you unsatisfactory results. Making changes on your website is a continuous task that will ensure it is always accessible, ranked well and giving your users a good experience. The best step to make is keeping a close eye on the site and testing it occasionally to check usability, optimization and check what your users are looking for.